B2B Sales Pipeline Building

Helping you to FIND Suspects | WIN Prospects | GROW Revenue

A well timed, professional and relevant prospecting call can influence a decision maker or key contact to move to take that meeting. Whether it’s a telephone appointment, online or face-to-face meeting, or to attend an event, B2B appointment setting is an excellent way to generate a consistent flow of B2B leads. Focus One have been delivering B2B Lead Generation and Appointment Setting in Ireland and the UK since 2005 so you can be confident that we’ve got you covered.

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female telemarketer carrying out b2b lead appointment setting

We’re B2B Lead Generation & Appointment Setting Experts

Focus One have been delivering business telesales and telemarketing appointment setting for start-ups, SMEs and blue-chip clients since 2005.

B2B Teleprospecting, Appointment Setting and Lead Generation is arguably the most important task for any B2B company. However, it’s also one of the biggest challenges they face, so it can be a constant headache for business owners and sales reps.

The problem is that generating new B2B leads is a difficult and time consuming process, but it is essential in order to build a consistent list of prospects and leads.

Most sales reps and business owners already spend much of their time dealing with existing customers, and maintaining customer relationships, while doing all the necessary administrative and operational work.

All of this leaves very little time for prospecting and building a new pipeline of leads.

How We Approach B2B Lead Generation and Appointment Setting

Business data list build

Focus One will work with you to build or source a target business data list for your campaign.

Campaign guide

We will write a customised campaign guide and script with input from you around the core message and qualification questions. We know how to deliver a call but you are experts in your industry.

Call-Email-Call

Our approach of call – email – call allows for multiple sweeps of the database until we engage the key contact and move them forward in your sales process.

Lead handover

We have a few options. We can update an Excel file with leads generated and pass to you daily or can help you build a lead form to input new leads directly into your CRM system.

Business
list build

Focus One will build or source a calling list for your campaign. A typical campaign will target 300 companies with 1000 calls allowing for multiple sweeps of the database.

Campaign
guide

We will write a customised campaign guide and script with input from you around the core message and qualification questions. We know how to deliver a call but you are experts in your industry.

Our Approach

Call-Email-Call

A 1000 call campaign will run for 6 – 8 weeks. Focus One’s approach of call – email – call allows for multiple sweeps of the database until we engage the key contact and move them forward in your sales process.

Lead
handover

We have a few options. We can update an Excel file with leads generated and pass to you daily or you can design a lead form on your CRM system that we then upload the positive outcomes to in real time.

5 Reasons to Outsource B2B Lead Generation and Appointment Setting

Increase your bandwidth without increasing your headcount
Fill your pipeline with engagement ready leads
Keep your team focused on sales
Manage your resources and improve cash flow
Frees you up to do what you do best

5 Reasons to Outsource B2B Lead Generation and Appointment Setting

Increase your bandwidth without increasing your headcount
Fill your pipeline with engagement ready leads
Keep your team focused on sales
Manage your resources and improve cash flow
Frees you up to do what you do best

What our clients say

Roomex worked with Focus One as we scaled up the business. They were great to work with and efficiently managed a very successful targeted telemarketing demand generation campaign, providing us with a consistent flow of great quality leads. The team took time to understand our business and so were a great extension of our marketing team.”

LIA BRESHNIHANVP OF MARKETING - ROOMEX

“I have worked with Focus One to develop target lists and lead generation and appointment setting for our corporate team since 2011. I wouldn’t hesitate in recommending them.”

PETER GRIFFINALLIED PENSIONS TRUST

Our Services

B2B Sales Pipeline Building

The key to successful B2B appointment setting is to delegate the task, allowing your sales team to focus on meeting prospects and winning business.

Webinar & Event Support

Our team are adept at handling outbound campaigns to register B2B attendees for every type of event from online webinar registrations to conferences, seminars and trade shows.

Business Data List Cleansing

Clean business data means a healthy sales ecosystem. In compliance with GDPR regulations, we can help you ensure your business contact information is up to date.

B2B Sales Pipeline Building

The key to successful B2B appointment setting is to delegate the task, allowing your sales team to focus on meeting prospects and winning business.

read more

Webinar & Event Support

Our team are adept at handling outbound campaigns to register B2B attendees for every type of event from online webinar registrations to conferences, seminars and trade shows.

read more…

Business Data List Cleansing

Clean business data means a healthy sales ecosystem. In compliance with GDPR regulations, we can help you ensure your business contact information is up to date.

read more…

Sectors We work with

Manufacturing

Working with manufacturing companies as an industry growth partner to develop viable sales pipeline opportunities.

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Industrial

Focus One works with business services providers drawing from a wide range of industries to develop their sales pipeline.

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Construction

Generating new business opportunities while observing regulatory obligations as they apply to your sales campaign.

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B2B Sales Pipeline Building

We’re B2B Lead Generation & Appointment Setting Experts