B2B Lead Generation and Appointment Setting

Appointment Setting is the New Normal​

A well timed, professional and relevant lead generation phone call can influence a decision maker or key contact to move to the next stage in your engagement process. And whether it’s a telephone appointment, online or face-to-face meeting, or to attend an event, B2B appointment setting is an excellent way to generate a consistent flow of B2B leads. Focus One have been delivering B2B Lead Generation and Appointment Setting for 15 years so you can be confident that we’ve got you covered.

B2B Lead Generation and Appointment Setting​

Appointment Setting is the New Normal​

A well timed, professional and relevant lead generation phone call can influence a decision maker or key contact to move to the next stage in your engagement process. Whether it’s a telephone appointment, online or face-to-face meeting, or to attend an event B2B appointment setting is an excellent way to generate a consistent flow of B2B leads.

We're B2B Lead Generation and
Appointment Setting Experts

Focus One have been delivering business telesales and telemarketing appointment setting for start-ups, SMEs and blue-chip clients since 2005.

B2B Teleprospecting, Appointment Setting and Lead Generation is arguably the most important task for any B2B company. However, it’s also one of the biggest challenges they face, so it can be a constant headache for business owners and sales reps. The problem is that generating new B2B leads is a difficult and time consuming process, but it is essential in order to build a consistent list of prospects and leads.

Most sales reps and business owners already spend much of their time dealing with existing customers, and maintaining customer relationships, while doing all the necessary administrative and operational work. All of this leaves very little time for prospecting and building a new pipeline of leads.

We're B2B Lead Generation and
Appointment Setting Experts

Focus One have been delivering business telesales and telemarketing appointment setting for start-ups, SMEs and blue-chip clients since 2005.

B2B Teleprospecting, Appointment Setting and Lead Generation is arguably the most important task for any B2B company. However, it’s also one of the biggest challenges they face, so it can be a constant headache for business owners and sales reps. The problem is that generating new B2B leads is a difficult and time consuming process, but it is essential in order to build a consistent list of prospects and leads.

Most sales reps and business owners already spend much of their time dealing with existing customers, and maintaining customer relationships, while doing all the necessary administrative and operational work. All of this leaves very little time for prospecting and building a new pipeline of leads.

How We Approach B2B Lead Generation and Appointment Setting

1. Business list build

Focus One will build or source a calling list for your campaign.  A typical campaign will target 300 companies with 1000 calls allowing for multiple sweeps of the database. 

2. Campaign guide

We will write a customised campaign guide and script with input from you around the core message and qualification questions.  We know how to deliver a call but you are experts in your industry.

3. Call - Email - Call

A 1000 call campaign will run for 6 – 8 weeks. Focus One’s approach of call – email – call allows for multiple sweeps of the database until we engage the key contact and move them forward in your sales process.

4. Lead handover

We have a few options. We can update an Excel file with leads generated and pass to you daily or you can design a lead form on your CRM system that we then upload the  positive outcomes to in real time.

How We Approach B2B Lead Generation and Appointment Setting​

1. Business list build

Focus One will build or source a calling list for your campaign.  A typical campaign will target 300 companies with 1000 calls allowing for multiple sweeps of the database. 

2. Campaign guide

We will write a customised campaign guide and script with input from you around the core message and qualification questions.  We know how to deliver a call but you are experts in your industry.

3. Call - Email - Call

A 1000 call campaign will run for 6 – 8 weeks. Focus One’s approach of call – email – call allows for multiple sweeps of the database until we engage the key contact and move them forward in your sales process.

4. Lead handover

We have a few options. We can update an Excel file with leads generated and pass to you daily or you can design a lead form on your CRM system that we then upload the  positive outcomes to in real time.

Man looking at White Board with Lead Generation principles on board

5 Reasons to Outsource B2B Lead Generation and Appointment Setting

What Our Clients Say

What Our
Clients Say

"Roomex worked with Focus One as we scaled up the business. They were great to work with and efficiently managed a very successful targeted telemarketing demand generation campaign, providing us with a consistent flow of great quality leads. The team took time to understand our business and so were a great extension of our marketing team."
Testimonial from Lia Breshnihan - Business Services Telemarketing Page
Lia Breshnihan
VP of Marketing - Roomex
"I have worked with Focus One to develop target lists and lead generation and appointment setting for our corporate team since 2011. I wouldn’t hesitate in recommending them."
Peter Griffin Focus One Testimonial
PETER GRIFFIN
ALLIED PENSIONS TRUST
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Our Services

Appointment Setting

The key to successful B2B appointment setting is to delegate the prospecting task, allowing your sales team to focus on engagement ready warm leads and meeting prospects.

Data List Cleansing

Clean business data means a healthy sales ecosystem. In compliance with GDPR regulations, we process your database to ensure your business contact information is up to date.

Webinar Support

Our team are adept at  designing and handling outbound campaigns to register attendees for every type of event from online webinar registrations to conferences, seminars and trade shows.

Customer Feedback

How satisfied are your customers? A B2B customer feedback programme is an investment in the relationship between your company and your B2B customers.

Appointment Setting

The key to successful B2B appointment setting is to delegate the prospecting task, allowing your sales team to focus on engagement ready warm leads and meeting prospects.

Data List Cleansing

Clean business data means a healthy sales ecosystem. In compliance with GDPR regulations, we process your database to ensure your business contact information is up to date.

Webinar Support

Our team are adept at  designing and handling outbound campaigns to register attendees for every type of event from online webinar registrations to conferences, seminars and trade shows.

Customer Feedback

How satisfied are your customers? A B2B customer feedback programme is an investment in the relationship between your company and your B2B customers.

Sectors

Software

Working with start-ups and industry leading software companies to introduce software products and services to the market.

Technology

Focus One works with leading technology companies to create business opportunities within this fast-paced sector.

Manufacturing

Working with manufacturing companies as an industry growth partner to develop viable sales pipeline opportunities.

Business Services

Focus One works with business services providers drawing from a wide range of industries to develop their sales pipeline.

Financial Services

Generating new business opportunities while observing regulatory obligations as they apply to your sales campaign.

15 YEARS OF EXPERT B2B TELESALES AND LEAD GENERATION

We're Ready When You Are

Looking for help with a project?

Call us or complete the form and we will be in touch as soon as possible.

    15 YEARS OF EXPERT B2B TELESALES AND LEAD GENERATION

    We're Ready When You Are

    Looking for help with a project?

    Call us or complete the form and we will be in touch as soon as possible.