Target Account Profiling & Database Solutions
Cut the cost of bad data with database maintenance solutions and target account profiling campaigns from Focus One.
Target Account Profiling
Build a target data list of key contacts for your sales and marketing team. We provide you with specific data and insights so you can concentrate your time and efforts on targeting the right person, at the right account, at the right time.
Benefits of our TAP campaigns:
- Save your sales team time that can be invested in pursuing targeted leads.
- Define your target list by geography, industry verticals etc.
- Help discover information on your prospect’s products, services and on-going contracts.
- Learn obstacles and challenges facing prospects.
- Name list building of key decision makers, their roles and responsibilities.
- Information relating to purchase decisions.
- Faster account penetration.
- Create more meaningful and timely dialogues with decision makers and influencers.
Database Building
Our data research team are experienced in executing business data list building campaigns, tailored to your company needs. Whether you’re targeting new customers or expanding the value of existing customers, we make sure your teams are supplied with accurate and relevant data that helps them reach their destination easier.
Helping you find accurate and current data on prospects is a challenge that we can help with:
- Segment and refine your target market by industry, sector, size or geography.
- Get a detailed list of prospects from your target market, complete with their contact details.
Database Cleaning
Data decays by 30% each year and accounts for up to 1/3 of annual sales and marketing budgets being wasted. As a company you rely on a valuable asset – a database of clients and prospects to help you grow.
Avoid the impact of duplicated, outdated, incorrect or incomplete data on your sales with our database cleaning services which includes:
- Replace incorrect and outdated contacts.
- Provide you with an updated list of clients and prospects complete with their most relevant contact information (phone numbers, email addresses etc.).
- Updates on key people, their present titles, roles and responsibilities.
- Verify and validate every contact on the list.
- Standardise your database information to maximise the return on your marketing spend.