B2B Sales Research
Gain competitive advantage through a better understanding of your audience’s motivations and expectations.
Every company’s survival kit should contain timely and relevant information. The purpose of our B2B sales research campaigns is to tap into areas that help you to better understand the usage and attitude of your market, and to ultimately guide your sales and marketing efforts. This involves quantitative telephone interviews to investigate issues such as brand preference, supplier performance, opinions on future market direction, channels of supply used as well as profiling your target audience.
Focus One has almost 10 years’ experience building B2B sales research campaigns that help companies compete better in the following areas:
- Target market needs assessment: How well do you know your target market? How can you better anticipate and address their requirements? Our B2B sales research surveys will provide you with rich data and information that enables you to structure tailor-made services to meet the needs of your target market and prospects.
- The market structure: What is the structure and landscape of your market? What is the size of the market? We help you identify and understand market trends so you can pinpoint marketing strategies.
- Buyer knowledge: Underlying all buyer research is the objective of assessing the relative value that prospects perceive they are getting from a supplier. What factors motivate your purchasers buying decisions? How often do they buy? How do they buy? Where do they buy from? Our analysis in this area can help you to meet their buying habits and expectations.
- Brand research: Research studies that assesses your company and brand relative to the competition. How well known is your company and brand? How is it perceived? How is your brand positioned relative to the competition?
But don’t take our word for it! We encourage you to speak to our existing clients to find out their experience in working with Focus One. For reference details, please contact Paul Walsh.